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Nixon (company)
Founded in 1997〔http://www.utsandiego.com/uniontrib/20050618/news_1b18nixon.html〕 in Encinitas, California, Nixon is an American watches, accessories and audio brand. Focused on the youth lifestyle market, Nixon’s range of team-designed, custom-built products was first introduced at retail via independent boardsport retailers, including surf, skate, & snow shops. The brand’s range and popularity quickly grew to include distribution in specialty boutique and fashion stores including Barneys New York, Fred Segal, 10 Corso Como, Beams Japan, Colette, better watch retailers and more. Currently sold in 80 countries worldwide,〔()〕 Nixon has also opened stand-alone retail stores in Berkeley, California as well as Bondi & Melbourne Australia, and Kuta, Bali.
==History==
Nixon was founded by Andy Laats and Chad DiNenna after DiNenna’s unsuccessful attempt to find a watch that reflected his personal style.
Both Laats and DiNenna worked in the action sports industry and were introduced through mutual people working in those circles. Laats, a former snowboard product manager at Burton with an engineering degree from Cornell University, was in the process of earning his Master of Business Administration (MBA) from Stanford University when he and DiNenna met to discuss the start up of Nixon.〔(Watch company skates through cultural boundaries )〕 DiNenna, originally from Southern California, had studied Communications at California State University, Long Beach and previously worked in publishing at TransWorld Media for five years prior to the launch of Nixon.〔(Watch company targets action-sports athletes, teams with Billabong )〕
Laats and DiNenna raised nearly US$1 million from venture capitalists to start Nixon and, in 1997, the debut catalog was released; seven models were released through 200 retailers. Nixon opened a subsidiary in France in 2000, and by 2005 had 90 models and 60 employees, with sales growing by 55 percent annually.〔(Local watch company with funny name, Nixon, makes itself a part of the action-sports lifestyle )〕
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